Dutch Boy® Paints to Serve as Entitlement Sponsor of ARCA Menards® Series East Stop at Flat Rock
Toledo, Oh. (April 6, 2023) – The Sherwin Williams Company and the Automobile Racing Club of America (ARCA) have come to an agreement for the naming rights of one of the most anticipated races within the ARCA Menards® Series platform, the ARCA Menards® Series East race at the quarter-mile Flat Rock Speedway and will be known as the Dutch Boy® 150. Located just south of Flat Rock, Michigan in downriver Detroit, Flat Rock Speedway is one of two weekly short tracks to carry the ARCA sanction and was part of the inaugural series schedule in 1953. Dutch Boy® Paints is a subsidiary of Sherwin-Williams and is available exclusively at Menards®. The Dutch Boy® 150 will take place on May 20, just 10 days after the 70th anniversary of the first-ever ARCA Menards® Series race, held at the legendary Dayton Speedway.
“We have enjoyed our relationship with the ARCA Menards® Series and its fans,” said Michelle Bangs, senior brand manager for Dutch Boy® Paints. “We love the do-it-yourselfers that make up the ARCA Menards® Series fan base, and we’re excited to take the Dutch Boy® 150 race to the shortest track on the series schedule. There is a long history at Flat Rock Speedway that dates back into the 1950s and we’re proud to be a part of it.”
“The ARCA Menards® Series is known for really close, hard-fought racing, and there’s no better venue to see that kind of racing than at a bullring like Flat Rock Speedway,” said ARCA President Ron Drager. “We have had a lot of interest from teams and fans in seeing the series return to Flat Rock and we’re pleased to have Dutch Boy® Paints as the entitlement partner for what is shaping up to be one of the most anticipated races of the season.”
The ARCA Menards® Series raced at Flat Rock 56 times from 1953 through 2000. Previous winners include J.L. Petty, who won a pair of 250-lappers on the same day in 1953, Bob Hunter, Bill Lutz, Les Snow, Iggy Katona, Bobby Watson, Andy Hampton, Ramo Stott, Ron Hutcherson, A. Arnold, Moose Myers, Bill Green, Bill Kimmel, Jim Cushman, Marvin Smith, Bob Dotter, Lee Raymond, Bobby Jacks, Bill Venturini, Ed Hage, Bob Keselowski, Tracy Leslie, Dave Weltmeyer, Grant Adcox, Bobby Bowsher, Harold Fair, Jeremy Mayfield, Gary Bradberry, Andy Hillenburg, Joe Ruttman, Tim Steele, Frank Kimmel and Bill Baird.
The Dutch Boy® 150 will mark the first time the ARCA Menards® Series East will have raced at Flat Rock Speedway and only the second time the series has raced in the state of Michigan. The East tour visited Berlin Raceway in 2017, a race won by current NASCAR Cup Series driver Todd Gilliland.
For all the latest news on the ARCA Menards® Series, please visit ARCARacing.com. For ticket information, including advance discount ticket sales at Menards®, please visit FlatRockSpeedway.com. For complete series information, including live timing & scoring for all on-track activities, please visit ARCARacing.com. For up-to-the-minute updates, please follow @ARCA_Racing on Twitter. -ARCA-
About Dutch Boy® Group
Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness, and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.
Menards home improvement stores are well known throughout the Midwest for a complete selection of high-quality, name brand merchandise and all the tools, materials and supplies for any job. Menards offers full-service lumberyards, beautiful garden centers, name brand appliances, pet & wildlife products and even a line of convenience groceries to provide a one-stop shopping experience. Whether just needing a light bulb, gallon of paint or household supplies, or building a deck, fence or new home, there is something for everyone at Menards whether a beginning do-it-yourselfer or more experienced contractor.
A family-owned and -run company started in 1958, Menards currently operates 305 stores located in 14 Midwestern states. Menards is known throughout the home improvement industry as the low-price leader; it’s no wonder their famous slogan – “SAVE BIG MONEY” – is so widely known and easy to remember. Menards does things right – the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town, and the way Guests are always treated like family.
The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ASA regional and national super late model tours, plus weekly racing at Toledo and Flat Rock Speedways.
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